Pengaruh Citra dan Kepercayaan Institusi Terhadap Keputusan Lanjut Studi

Abstract

Interests of prospectivestudentstochoose acollegeis strongly influencedbytheir perceptions offactorssuchcolleges. Prospective students choose a college that they have knownandhave a good image. By knowing theimage of theBandunglnstitute of Tourismintheminds of prospectivestudentsas consumersandto know the factorsthat influencethe decision making processin selectingcandidates forcollegestudentsof tourism, it canobtaina useful pictureso it canfocus morepriority tothe things thatadesireandthe demands ofprospective studentsas potential customersin the form ofhigh satisfactionattributes. The studyexamines theeffect ofimagelnstitutionsand trustBandunglnstitute of TourismofFurther EducationDecision ofTourismforthe students,thirdgrade SMA/SMKTourism inBandung. Researchmethodsused inthis studyis the method ofexplanatorysurvey, thesurveymethodtoclarifythe relationship between thevariablesthrough hypothesis testing. Dataanalysis techniquesused aremeasures ofdescriptivestatisticsandpath analysis. Severalconclusionscan bedrawnfrom this study, includingbahwamixmain dimensions of theimage, thePersonality(characteristics), Reputation, Value/Ethics (Value /Philosophy), Corporateldentity, andthe factors that influencethe trustthat isProbity, in general,including thecategoryquitewell. Even for thereputationand trust, is includedin bothcategories ofstudentsviewthe thirdgrade high school/vocational schoolinBandungTourism. This study also provides information that the image of Bandung Institute of Tourism has a positive effect on decision processes of the Further Education students in grade 3 SMU and SMK Tourism in Bandung