IMPLEMENTASI SAPTA PESONA PADA USAHA PARIWISATA DI KOTA BANDUNG

Abstract

Bandung has a special attraction for the tourists. Bandung is known as a culinary tour, shopping tourism, educational tourism, cultural tourism and natural attractions. Based on data from the Department of Tourism City of Bandung, in 2011 there were five locations museums, three historic location, 247 hotels, 794 arts organizations, and 486 restaurant (bandung tourism.com, 2011). Many hotels and tourists in the city is an indicator that the Bandung Raya tourism development advanced rapidly compared with major cities in West Java Sapta Pesona is an attraction consisting of security, order, cleanliness, coolness, beauty, hospitality and memories. Seven concept aims to create a good state of tourism and increasing foreign exchange when it is done wholeheartedly by every layer of society Sapta Pesona variance scores on all the Tourism Business Unit as a whole is the same (homogeneous). The average value of Sapta Pesona in all Tourism Business Unit as a whole is not significantly different.For hotels, the element of sapta pesona is best to cool, and suave, beautifully. While the bad elements in the hotel was memorable. Meanwhile, the implementation of the sapta pesona restaurant, elements of higher relative is a wonderful element, clean, warm-hearted, and safe. While the element of bad memories and relatively cool in the restaurant business units. Implementation of sapta pesona in all tourism business unit overall view of the elements, namely security, order, cleanliness, beauty, hospitality, and memories do not essentially differ significantly. Implementation on all business unit for tourism in Bandung coolness elements are significantly different.