THE EFFECT OF BIOROCK CORAL REEF RESTORATION ON TOURIST TRAVEL DECISIONS AT PEMUTERAN BAY, BALI

Abstract

Coral reef degradation has been a major environmental issue in the world. Coral reef ecosystems are fragile to threats, especially from climate change and anthropogenic activities such as fisheries and tourism. In 1998, coral reefs in Pemuteran Bay were devastated by El Niño phenomenon and destructive fishing practices that caused by economic crisis. The degradation triggered Pemuteran Bay to start coral reef restoration with Biorock technology. The Biorock coral reef restoration succeeded to increase the ecosystem quality, which attracts tourist to visit Pemuteran Bay. This paper presents an analysis of the influence given by Biorock coral reef towards tourist travel decisions to Pemuteran Bay. The result of multiple regression analysis indicates Biorock coral reef has a significant effect towards travel decision. The effect is equal to 70,4% and the residual is equal to 29,6%. Implication of the result indicates Biorock coral reef restoration is applicable in another coastal area to increase coral reefs ecosystem quality. Moreover, it will provide valuable and vital ecosystem services, which also can gives economic benefits through marine ecotourism